Jeff is a co-founder of The Biochar Company (formally EcoTechnologies Group) a whole-systems development company and the senior partner of HMI Biochar in Kauai, Hawaii. He is one of the foremost biochar entrepreneurs in the country, with a focus on advancing new technologies, launching projects, building supportive teams to demonstrate and prove biochar's sustainability, while creating trusted biochar brands with The Soil Reef and Hawaii Biochar Product. Jeff is also the founder of the Char Alliance for The First Tier.